SMS marketing, or text message marketing, is a form of direct marketing that uses short message service (SMS) to send promotional or informational messages to a targeted group of recipients. These messages are delivered directly to the recipients’ mobile phones, allowing businesses to communicate quickly and efficiently with their audience. SMS marketing typically includes elements such as:
- Promotional Offers: Discounts, special deals, and exclusive offers to encourage purchases.
- Alerts and Notifications: Updates about events, product launches, or important changes.
- Transactional Messages: Confirmations, shipping updates, and other order-related information.
- Customer Engagement: Surveys, feedback requests, and loyalty program updates.
Due to its high open rates and immediate delivery, SMS marketing is an effective tool for reaching customers with timely and relevant information.
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